Coca-Cola Diwali Campaign

Client: Coca-Cola
Agency: Ogilvy
My Role: Associate Creative Director

Objective:
To create an emotionally resonant Diwali campaign that reinforces Coca-Cola’s brand of togetherness, encouraging people to celebrate in person rather than just exchanging virtual wishes.
Campaign Type:
360-degree integrated campaign (TV, digital, tech-driven innovation)

Team Size:
16+ members
Key Message:
#MilkeHiManegiDiwali – Bringing back the real magic of social connections by urging people to meet and celebrate together.