DOJA GIN

Embark on a unique sensory journey with the world's first Indo-Japanese spirit. DOJA Gin masterfully blends the essence of Japan and India, uniting distinct native botanicals from these rich landscapes. This innovative spirit transcends boundaries, creating an extraordinary fusion that celebrates both tradition and modernity. Each sip is a harmonious symphony of flavors, paying homage to the cultural heritages of two distinct nations. DOJA Gin is not just a drink; it's a testament to the art of blending, an experience that invites connoisseurs to savor a bold, new world of tastes.

Client Pitch for DOJA in the Indian Market

Agency: HOWL Digital

Client: DOJA Gin

Concept:

"Traditions Reimagined" - This campaign will focus on DOJA Gin as a symbol of cultural harmony, blending the traditional botanicals of India and Japan. It's about reimagining traditions to create something contemporary and unparalleled.

Execution:

1. Digital Storytelling: Utilize digital platforms to narrate the journey of DOJA Gin, from its inception to the unique fusion of flavors.

2. Culinary Partnerships: Collaborate with renowned Indian chefs to create signature DOJA Gin cocktails and dishes, emphasizing the fusion of Indo-Japanese flavors.

3. Cultural Events: Host exclusive tasting events showcasing the blend of Indian and Japanese cultures, through art, music, and culinary experiences.

Key Moments for Engagement:

1. Launch Event: A high-profile launch event introducing DOJA Gin to the Indian market.

2. Festival Collaborations: Aligning with major Indian festivals to position DOJA Gin as a celebration spirit.

3. Influencer Partnerships: Engage with lifestyle and culinary influencers to create a buzz around the brand.

Through this strategy, we aim to position DOJA Gin not just as a beverage, but as an experience that brings together the best of two worlds, resonating with the Indian audience's appreciation for innovation and quality.