Incredible India Kashmir Campaign

Client: Jammu & Kashmir Government

Agency: Ogilvy India​

My Role: Associate Creative Director​

Brief: To design a campaign that not only showcases the breathtaking landscapes of Jammu & Kashmir but also highlights the warmth and hospitality of its people, aiming to boost tourism by altering perceptions and inviting travelers to experience the region's unique charm.​

Campaign Type:
Integrated multimedia campaign encompassing television commercials, digital platforms, and print media​

Team Size: 4+ members​

Key Message:
"Jammu and Kashmir: The Warmest Place on Earth" – Emphasizing the genuine warmth and friendliness of the local populace, countering prevalent stereotypes, and presenting the region as a welcoming destination for all. ​

Hindustan Times Newspaper was our biggest Distributor and OOH partner.

Execution:
Developed a narrative-driven film portraying a young couple's journey through Kashmir, culminating in an unexpected act of kindness from a local, thereby reinforcing the state's image as not just a place of scenic beauty but also of unparalleled hospitality. ​