Spotify Premium Campaign KV

Brand: Spotify Premium

Agency: Leo Burnett India

My Role: Associate Creative Director

Objective:
To showcase how music seamlessly integrates into everyday life activities—like cooking, gardening, playing with pets,
or working out—while emphasizing Spotify Premium’s ad-free experience.

Campaign Type:
Outdoor and digital campaign (500+ outdoor hoardings & digital banner ads)

Team Size:
8+ members and commissioned Illustrators

Key Message:
"There's a playlist for that" is a witty and relatable take on how Spotify has curated playlists for every mood, moment,
and activity.

Execution:
Geo-targeted outdoor and digital ads with hyper-localized one-liners referencing specific cities and neighborhoods
to create a personal connection with the audience.