Spotify Echo Campaign

Brand: Spotify India

Agency: Wondrlab, India​

My Role: Art Direction for the campaign

Brief:
To create compelling illustrations representing the essence of Classical and South Indian music genres, aligning with Spotify's brand aesthetics.​

Campaign Type:
Visual content creation for digital and print platforms​

Team Size: 10+ members​

Key Message:
Celebrating India's rich musical heritage by spotlighting classical instruments like the sitar, flute, and tabla, and their maestros.​

Execution:
Developed vibrant illustrations for playlists such as "Soulful Sitar," "Fascinating Flute," and "Tabla Rhythms," enhancing user engagement
and promoting Indian classical music.