JioHotstar – Topical Tray UI/UX Redesign

Brand:
JioHotstar – India’s leading digital entertainment platform with a 1B+ IPL digital footprint.

My Role:
Creative Director, leading the Design Studio pod at JioHotstar.

Objective:
Enhance content discoverability, increase engagement, and optimize ad placements during IPL.

Team Size:
10+ members (UX/UI Designers, Visual Designers, Engineers, Product Managers).

Key Message:
Seamless content navigation meets high-impact ad integration for IPL’s billion+ viewers.

Execution:
AI-driven personalization, dynamic content surfacing, frictionless UX, and ad-aware UI.